How Sweet It Is. Reaction Innovations owned by FLW tour champion Andre Moore has really come up with a winner. There isn't a hotter bait on the market right now since the Senko craze first started.

How Sweet It Is! Reaction Innovations bait company is owned by FLW tour champion Andre Moore, and he has really come up with a winner. There hasn't been a bait this hot on the market since the "Senko" craze first started.

In April 2002, Moore won the Wal-Mart Open on Beaver Lake by sight-fishing, so the sight of a keeper largemouth hovering over a brand new bed just days before the 2005 Wal-Mart Open told him exactly what to do.

Eight days later, Moore found himself holding his second Wal-Mart Open winner’s check for $200,000. For Moore, it was a case of déjà vu.

Because of Beaver’s similarities to lakes in the West, Moore has always favored the scenic highland impoundment located near the town of Rogers in Northwest Arkansas.
“Beaver is a lot like the lakes back home,” Moore said. “Deep, clear and rocky with all three species of bass living in the same environment.”

“It’s not that my vision is any better than anyone else’s, I just know what to look for on the bottom,” he said. “It comes from years of deepwater sight-fishing out West – reading the bottom and anticipating where beds should be.

As most bass anglers know, smallmouths and largemouths bed in different types of terrain. Smallmouths like deep rocky flats, while largemouths prefer more protected, shallower water. A key for Moore was locating both types of terrain within close proximity to each other so he could alternate between the two species based on the conditions.

When it was calm, Moore committed to looking for smallmouths offshore in 6 to 12 feet of water. When the wind blew, like it did on day one, Moore ducked into pockets where he targeted bedding largemouths in shallower water.

As a result, Moore’s weights increased on days two and three. After weighing in an 11-pound, 7-ounce limit on day one, he brought in a 13-10 limit on day two to make the top-10 cut. He then caught 14 pounds on day three to move into second heading into the final day.

On the last morning, Moore quickly caught four smallmouths. He wanted to fill his limit with smallmouths, but unfortunately, Beaver Lake has a four-fish limit on smallies, meaning an angler cannot possess more than four smallmouths at any time.

“I even culled up on my four-bass smallmouth ‘limit’ before I went to finish off my five-fish tournament limit with a largemouth,” he said. “That’s when I got bogged down on some fish and it started to get to me. You have no idea what it’s like to be looking at a pocket full of fish – any one of which would win you $200,000 – and you can’t make any of them bite.

“Beaver Lake bass are some of the hardest sight-fish to catch. It’s like banging your head against the wall. I fished for a 6-pound largemouth for an hour and a half and never got her to go.”

Moore eventually finished his limit and brought 10 pounds, 5 ounces to the final weigh-in.

“I really didn’t think it was enough,” he said. “I kept thinking that 6-pounder was the tournament winner, and when I didn’t catch her, I figured Darrel (Robertson) would beat me.”

But Moore did have enough. He ended up winning his second Wal-Mart Open by 9 ounces – the same exact margin he won by in 2002. Indeed, it was déjà vu.

Moore fished the same general area near Beaver Dam where he won in 2002, but he said the fish were not in the same exact places.

Another familiar aspect of Moore’s win this time around was his bait selection. When he won in 2002, he used a unique prototype creature bait of his own design, which, at the time, had no name.

After his win, he named the soft-plastic lure the "Sweet Beaver" and it has become the centerpiece of his bait company, Reaction Innovations. Since then he has created a down-sized version of the Sweet Beaver called the "Smallie Beaver".

“I used the Smallie Beaver for most of the tournament this year,” he said. “I used white for the largemouths and a watermelon green pumpkin for the smallmouths.”

With two Wal-Mart Open titles, $410,000 in winnings and his own soft-plastic bait company that was practically born on Beaver Lake, Andre Moore is quickly becoming a serious candidate for the “Mr. Beaver Lake” moniker.

Andre Moore used a white or green pumpkin Reaction Innovations Smallie Beaver to coax bedding Beaver Lake bass into biting. He rigged the soft-plastic creature bait with ¼-ounce tungsten bullet weights on 10- or 12-pound fluorocarbon line.

These baits are very similar in appearance to many "Creature" type plastic baits you find on the market today, but with a major difference. They REALLY CATCH BASS like nothing else available on the market!

Tournament anglers all over the country are standing in line to get these baits. They have accounted for more tournament wins so far this year than any other style bait. It is a phenomenon that is sweeping the tournament trails in B.A.S.S. and the FLW tour, all the way down to the federations and clubs. People just can't get enough of them quickly enough. They recently moved to a larger complex and increased production trying to accommodate all the requests from tournament anglers and dealers, and still that hasn't been enough!

Nationwide Tackle and Reeltimeanglers recently acquired some of Andre Moore's baits, the "Sweet Beavers" and field tested them on all the lakes and rivers in the northeast and all the way down to Florida with amazing results. These baits are the real deal! We took some giant largemouth bass on these baits and the photos can be viewed in the gallery of the Reeltimeanglers website at www.reeltimeanglers.com

After the field testing results came in, Nationwide Tackle ordered as many of the "Sweet Beavers" as they could get and they are available now in the online store only, in limited quantities at http://www.nationwidetackle.com/

I have no idea how long this phenomenon will last, but for the time being, it doesn't appear to be ending anytime soon. These baits are as hard to get a hold of as cheap gas.

Nationwide Tackle has all name brand tournament tackle in the online store and offers discounts to clubs and federations. http://www.nationwidetackle.com/